I want to share with you as your Drill Sarge for Entrepreneurs some wisdom from a MUST READ – Waiting for Your Cat to Bark? (see Resources).

The premise of the book is that we now are living in the EXPERIENCE economy and people care less about your BRAND or REPUTATION and more about the EXPERIENCE they will get from using your product/service instead of your competitor!

Here is what a well respected ad executive, CEO Kevin Roberts of Saatchi & Saatchi says: “The future belongs to those who can make EMOTIONAL (my emphasis) connections in the market…The winners in the ATTRACTION (my emphasis) economy will be those who get to the EMOTIONAL (my emphasis) future FIRST AND FAST (my emphasis).”

Pretty straight forward!

Sarge Hugh Simpson
RealityDesigner