As promised here are more points from the MUST read book Flip.

1. Become the TRUSTED “middle man”. Is that not the success of eBay?
2. Today’s best practice is tomorrow’s BAD practice! If you are not keeping up with your niche then you will be EXTINCT like a dinosaur!
3. DIFFERENT is COOL because it is DIFFERENT! This also relates to making sure that you have a USP – Unique Selling Proposition/Point.
4. Your BRAND does NOT belong to you! In another words don’t let your EGO get in the way of earning money!
5. SELL it. LICENSE it. PARTNER on it. Licensing your product if is truly FAST, GOOD and CHEAP and one of the other attributes mentioned by Peter in the previous post can be a real money maker! Witness the past success of Cabbage Patch Kids, Beanie Babies, GI Joe, etc.

Yes, these are MY highlights from Flip but you need to read it yourself because what I highlighted might not be what is needed for you!