I Love USA Made Foundation

Yes today you will notice a new area on my web site: I Love USA Made Foundation.

It is my goal to begin to raise the REQUIRED $250,000 to start a foundation to help struggling USA entrepreneurs with their businesses.

You will see an Honor Roll of USA Made businesses I have started. If you or someone you know qualifies then tell them about the Honor Roll!

Hugh Simpson
RealityDesigner

Drill Sarge for Entrepreneurs Part 60

I want to share with you as your Drill Sarge for Entrepreneurs some wisdom from a MUST READ – Waiting for Your Cat to Bark? (see Resources).

The premise of the book is that we now are living in the EXPERIENCE economy and people care less about your BRAND or REPUTATION and more about the EXPERIENCE they will get from using your product/service instead of your competitor!

Here is what a well respected ad executive, CEO Kevin Roberts of Saatchi & Saatchi says: “The future belongs to those who can make EMOTIONAL (my emphasis) connections in the market…The winners in the ATTRACTION (my emphasis) economy will be those who get to the EMOTIONAL (my emphasis) future FIRST AND FAST (my emphasis).”

Pretty straight forward!

Sarge Hugh Simpson
RealityDesigner

Drill Sarge for Entrepreneurs Part 59

Earn $16,000 in 24 Hours!

Bet this got your ATTENTION!

I actually saw that as a headline on an Internet Marketing site!

PLEASE, do these IDIOTS actually think people will believe that BS?

Actually they do and unfortunately they are either gullible or desperate for something to earn them money or both!

Well over the next series of emails I am going to show you that the majority of these Rags to Riches stories have been created by top EARNING copywriters! I learned how to do this in grad school in 1973 at the top Advertising and Public Relations university in the US – the University of Illinois.

My professors had been top earning copywriters at well known ad agencies and some continued to offer their services via us as we got grades for projects and they got BUCKS! They came from Leo Burnett, Foote Cone & Belding, J Walter Thompson, etc. One of them created one of the classic ad campaigns of all times – Cutty Sark! If you don’t know these agencies and this campaign Google them!

More in next post!

Sarge Hugh Simpson
RealityDesigner

Drill Sarge for Entrepreneurs Part 58

Last night watched 60 Minutes on CBS (my former employer) and they were interviewing former US Navy SEAL on the Bin Laden raid.

He said something that I hopefully will remember for the rest of my life which he learned in SEAL training:

YOU CAN ONLY CONTROL WHAT IS IN A 3 FOOT CIRCLE AROUND YOU!

Sarge Hugh Simpson
RealityDesigner

Drill Sarge for Entrepreneurs Part 57

Yes I have spent the past 12 HOURS cleaning up over 10,000 emails! What an EYE OPENER!

First as you know I use ONLY a iPod Touch. I discovered today that just because you dump it into the TRASH CAN icon does NOT mean it has gone to TRASH like I thought. So now I know to dump the email only into the TRASH folder NOT the icon!

I also realized that I would NEVER look past probably 30 DAYS of a particular email so I dumped all the ones older than 30 days.

Finally I UNSUBSCRIBED from numerous what I call INTERNET MARKETING WHORES! These are those ASSHOLES that BOMBARD you EVERY DAY with the CRAP they are trying to sell you!

Might consider doing this EMAIL CLEANSE yourself!

Sarge Hugh Simpson
RealityDesigner

Drill Sarge for Entrepreneurs Part 56

Had to share with you my AHAH as my mentor Marshall Thurber like to call them while jogging yesterday.

GOD/Universe/Spirit is PRIMARILY concerned with your PURPOSE and NOT the MONEY! However if you FOCUS on the PURPOSE, MISSION, VISION, GOAL etc. THEN the MONEY will follow!

Let me give you an example from my own life. I decided to tithe my TIME to my Episcopal church by doing the yard work. As I told the rector I expected NO financial remuneration! She was thrilled as our elderly congregation is fast passing away that has financially supported The All Saints Community. You see at 68 I am a YOUNGSTER in this small congregation!

Within several days of making this decision I received an email from a major magazine publisher whom I had queried about doing an article for several months ago. They want me to submit an article on what could become a regular PAYING column!

Was it a coincidence that I received the email? Could have been; however I personally do NOT believe in coincidences but instead in GOD INCIDENCES or A GOD JOB as my business partner Matt calls them!

Sarge Hugh Simpson
RealityDesigner

Drill Sarge for Entrepreneurs Part 55

Today I begin to discuss what my friend /mentor Pat Williams, General Manager of the NBA Orlando Magic, says must be done for our nation’s most precious ASSETT – OUR CHILDREN!

Pat knows kids as he has 18 of them – four with his lovely wife, Jill, and 14 adopted just like yours truly!

So here is what Pat says in his book Go for The Magic (see Resources) today about CREATIVITY killers in regards to our kids. One word – TEACHERS!

These MAJOR influencers of our kids can either encourage them to GROW their CREATIVITY or KILL it!

If TEACHERS are PASSIONATE and PROUD of being TEACHERS then it will grow. If they see it as a JOB, then they are there to punch the time clock just like other EMPLOYEES in America.

I think the last figure I read said that over 90% of EMPLOYEES HATE their jobs! Over 90%!

Thank God there are DEDICATED TEACHERS that are NOT CREATIVITY KILLERS!

Sarge Hugh Simpson
RealityDesigner

Drill Sarge for Entrepreneurs Part 54

Today we look at the 6th technique my friend/mentor Pat Williams, General Manager of NBA Orlando Magic, says you need for BLUE SKY THINKING in his Go for The Magic (see Resources): TURN IDEAS INTO ACTION!

You can have all the ideas in the world but if do NOT take ACTION to turn them into REAL products/services you are basically wasting your time!

I have a friend who does this ALL the time. He keeps telling me he wants to have this jeep tour business here in western North Carolina but he has taken NO action to make it happen! He is basically ALL TALK NO ACTION!

Don’t be like him because he is over 70 years old and the chances of this becoming a REALITY are slipping away from him!

Sarge Hugh Simpson
RealityDesigner

Drill Sarge for Entrepreneurs Part 53

Today we look at the 5th technique my friend/mentor Pat Williams, General Manager of NBA Orlando Magic, says you need for BLUE SKY THINKING in his Go for The Magic (see Resources): BRAINSTORMING!

I have used BRAINSTORMING for years but I found one I like better: HEARTSTORMING!

Are you aware that your HEART has a BRAIN too? This is NO airy fairy New Age psychobabble! This is SCIENTIFIC RESEARCHED FACT! BTW you have a THIRD brain! Know where it is located!

YOUR STOMACH! Another FACT!

So getting back to your HEART BRAIN. We know that it is directly connected to your HEAD BRAIN as is the STOMACH BRAIN. In fact they are ALL connected to each other.

So when you are gathering your CREATIVES together remember you have two ways to work: BRAIN & HEART!

You can learn more about HEARTSTORMING in the next post!

Sarge Hugh Simpson
RealityDesigner